I’m guessing the copy might be too small to read, so here are the links to a bigger format version of the ads. Red. Green. Blue. Yellow.
I want to love these, but I can’t.
I appreciate the attempt at doing copy-driven ads that speak to the imagination of children, but these fail in execution. We’re supposed to be looking into the mind of a child, but how many know where Marrakesh is? Or what Alcatraz is? Etc.
Lastly, these are obviously targeting parents, but the closing tag is: Every Lego brick tells a story. Build yours. ‘Yours’ doesn’t make sense in this context. You’re selling to parents, but the Lego is for their children.
Agency: Pereira O’Dell | Source: Copyranter
I don’t think The LEGO Group knows who they are targeting any longer. These ads are not for children.
FUCK YOU LEGO!!! Stop fkin with our shit (On behalf of adults that still admire legos) Lmfao
Never too old to get wild with some legos.
